AWARDS AND HONORS

Red Dot design ranking, 2011 – design concept – design studio

Statement from Red Dot Institute:

“I am very pleased to inform and congratulate The Creative Unit for being ranked number 7 in the Red Dot design ranking for design concepts. This ranking recognizes your organization as one of the top design studios in continuously and progressively pushing forward with cutting-edge and forward-thinking product concepts.

The Red Dot design ranking, compiled by the Red Dot Institute, honours organizations at the forefront of design excellence and innovation. The Red Dot design ranking for design concepts will serve as a beacon to the world, directing the attention of businesses, media, designers, and the public to organizations that will surely define our world of tomorrow. The design ranking label, issued together with the ranking, serves as a marketing tool to effectively communicate your standing among the most innovative companies and institutions around the world.

The ranking is computed using a weighted formula that considers the cumulative number and classes of awards won over 5 years, and with a strong emphasis on recency. Each Red Dot award won by the organization is awarded points, with extra points given for each year based on the recency of the awards. The formula ensures the relevance of the ranking by fully recognizing the most recent year’s achievements.”

Ken Koo, President, Asia, Red Dot Design Award